Our Initiatives

The art of recycling logo

The Art of Recycling

Following a successfully concluded second edition, the Art of Recycling is the community centred, sustainability-focused brainchild of Yalla Abu Dhabi in collaboration with Abu Dhabi Mall. The event focuses on motivating the community to upcycle recyclable materials and create exemplary works of art.

Judged by notable artists and dignitaries, the winners across different categories are awarded prizes with their work displayed for all to see in Abu Dhabi Mall.

Photography Competition: Picture Abu Dhabi

A popular photography competition rolled out across the Emirate of Abi Dhabi in collaboration with Digital Farm, this community initiative put Abu Dhabi under the spotlight through a series of photographs shot and submitted by the general public.

Again, a panel of judges were tasked with choosing the best photographs from various categories.

The Resident

Working alongside Abu Dhabi Residents Office, the team conceptualised and created The Resident, a unique publication catered towards capturing the diverse community of and serve as the perfect guide to life in the UAE capital.

From education and lifestyle to industry insights and more, The Resident serves as the ultimate gateway to understanding the essence of Abu Dhabi.

Website content creation for a leading hotel brand

Partnering with a leading hotel brand, the team was tasked with creating compelling website content for their upcoming properties across various countries.

We focused on capturing the essence of their hospitality through highlighting each property’s unique features and local charm. Every word was meticulously edited to maintain clarity, coherence, and a consistent brand voice. By managing the entire content creation process, we worked towards creating a website that is both informative and inviting.